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Blue Nile Case

Blue Nile Case

Utilizing the thought of Dissimilarities involving business methods and purposeful ways, what does one find out about Blue Nile that is important to approach implementation for them?

While other companies from the jewellery industry try just as much as possible to acquire substantial sector share, only enterprise techniques happen to be noticed to operate for anyone. Moreover, considering that each group varies concerning creation expenditures too as marketplace share garnered, the position at which Blue Nile finds alone in just the jewellery business expected for that corporation to adapt the idea of difference between small business procedures. For a consequence of utilizing the approach of supplying exceptional coloured diamonds, the corporate proves that distinctions in enterprise strategies build brand recognition even though within the similar time presenting a aggressive edge over the opposition. Nevertheless, considering the posture of Blue Nile, the middle posture that it’s got assumed won’t give the enterprise the sting in small business tactics around providers like DeBeers which owns around 40% in the marketplace share (John, & Richard, 2011). Using the notion of Useful Organizational Structure, what would you understand about Blue Nile that is important to technique implementation for them?

The practical organizational structure makes use of departments which have varied functions to the corporation. In the event that Blue Nile had to compete with numerous businesses to the very same market share, it is expected that every corporation implemented its own operational approach to beat the competition. For instance, in order for Blue Nile to function perfectly and also put in progress its small business philosophy, it’s to ensure that it considered a supply chain, a distribution channel, a marketing tactic, a communication channel, a sales and marketing department, and IT section and so on. For your business at hand, departments such as supply chain management, human resources, IT department, and sales and marketing are among the major elements of its purposeful structure. These aid in ensuring that for a strategy implementation, considerable measure of returns is predicted (John, & Richard, 2011). Using the idea of Balance of control/differentiation with coordination/integration, what do you master about Blue Nile that is certainly critical to system implementation for them?

There are a number of factors that are different for Blue Nile as compared to other providers and its competitors. While in the notion of balance of control/differentiation, Blue Nile is uniquely placed as it offers to the industry colored diamonds exclusively. Being a result, the company is properly placed above most of its competitors. Nonetheless, the differentiation of its diamonds from its competitors’ also prices the corporate a lot higher in acquiring since its just-in-time technique operate with a single trusted supplier. The supply chain and the inventory management approach opens the possibility of supply constraints. As being a final result, the balance of control for Blue Nile is well-placed within the business model but it fails to cover other efficiency areas (John, & Richard, 2011).

Using the idea of Strategic Surveillance Control, what does one understand about Blue Nile which is crucial to technique implementation for them?

Blue Nile keeps in check its techniques and corrects its management mistakes when identified as it implements strategies. Nevertheless, though progress is the measure to identify efficiency and sustainability of a business enterprise technique, it is noticed that the company’s mission and objectives to serve the client do not auger effectively with marketplace dynamics. Among market place dynamics include the presence of new entrants who exploit unaddressed industry opportunities. Being a consequence, Blue Nile is exposed to problems associated with the industry structure but the use of strategic surveillance has enabled the organization to obtain technological resources capable of sustaining its organization model and also put in place a reliable strategy implement culture (John, & Richard, 2011).


John P. III & Richard, R. (201). Strategic Management: Planning for Domestic & Global Opposition (14th ed.). New York: McGraw-Hill Education. ISBN: 978-0-07-786251-0

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